Client:
Percent 20
Project:
Logo
Description:
Logo for the design studio I used to co-own with two other partners. The logo and name was developed to have a dual-meaning.
First, to reflect the Pareto principle, which in economic theory suggests that twenty percent of the people do eighty percent of the work.
And second, to reflect the line of code that is automatically generated in a URL address bar when a user puts a space in their typing. Since we were also a web design firm, we thought this was clever since we as designers would be filling in that space with a solution to bridge businesses with solid design.
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