Client:
Crest Whitening Expressions
Project:
30 second TV commercial
Description:
This was a student project created to introduce a new toothpaste to the market by Crest. The new product line, "Whitening Expressions," boasted the power of its whitening abilities. I decided to take that claim to the extreme by putting a little twist on just how powerful that whitening agent really is for the main character. Of course, I made sure to include a disclaimer towards the end of the commercial stating that the product will not bleach clothing for it is only intended for dental purposes and not for treating fabric stains.
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